In his video presentation, titled Unleashing the CPA’s Potential: The CPA of the Future, From Service Provider to Essential Advisor, Muscio reviews the findings of the AICPA report point-by-point. He explains and builds upon controversial remarks he made on his blog earlier this year that objected to some of the report’s key conclusions about increasing the use of technologies and other items. The remarks garnered a firestorm of responses from accounting bloggers.
Through an in-depth analysis of the AICPA report, Muscio points out where he believes the report got it right and where it got it wrong. He presents his own vision for the future of the CPA profession and how to stay relevant in the coming years, including how to become a “trusted advisor” to customers by employing a forward-looking, people-oriented strategy.
Click here to watch the unedited presentation (57 minutes).
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